In this day and age it is nothing peculiar to see semi-naked women on billboards, in magazines or even in person. The image of a half-naked woman in the seventies and eighties however, is not even close to a half-naked woman today. What does this progression, (or rather regression), mean and how are we affected?

Advertising managed to create a new kind of woman: unrealistic and unable to exist. Photoshop allows us to touch up unwanted flaws or blemishes in order to hide away our deepest insecurities. But what kind of message does this portray to today's youth? Let alone the rankings of probable disgust within older generations. The images of women that are flawless, and frankly anatomically impossible, are more harmful than we might presume. Men are told from an disturbingly early age to desire this woman, since this is the woman featured in perfume and lingerie advertisements. This creates the illusion that she is the standard to set your life by. Women are taught from the same early age that they should strive to look like this woman. They should aim to have "bottomless" legs, silky soft hair, porcelain skin and a "killer bod". The only problem is that this woman does not exist, no matter how far and wide you might search. 

The women featured in ads are not human, but rather a creation of an industry obsessed with perfection and making profit. The question is however, why and how is this advertising technique so persuasive and immortal?